Brick by Brick

How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

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Only innovation saves

Dalmo

on 25/9/16

Be a Lego fan or not, Brick by Brick teaches us to understand how an iconic company saved himself from a do-or-die survival phase and became a profitable, creative, and fast-growing company in less than a decade. Managing innovation with a decentralized command, Lego not only turned into the second largest in the world's toy industry but one of the best.... leia mais